Who We Are

  • commercialising Love Island ancillary rights (over 1 million personalised water bottles sold with our DTC shop, over 20 million downloads and $50m of game revenue for the mobile game, setting up the digital playbook in 2017 for the show’s award-winning strategy including a show app, a chart topping daily podcast, YouTube channel and social accounts, and global brand partnerships including Quay Australia, Revolution Beauty, Tinder and Rewired Clothing).
  • building a portfolio of over 30 games (paid mobile, in app, web, metaverse) and gaming (bingo, slots, casino, lottery) products for brands including Hells Kitchen, The Chase, Tipping Point, The Cube, I’m A Celebrity, The Voice, 5 Gold Rings.
  • welcoming over 1 million visitors to ITV’s production sets including Coronation Street and Emmerdale.
  • selling over 600K tickets to live arena tours, theatre shows, musicals and live events including Ant & Dec’s Takeaway On Tour, The Big Reunion, James Martin, Dancing On Ice, Gino’s Italian Escape, Brainiac, Cilla The Musical and This Morning Live
  • creating a leisure network of 17 Ninja Warrior Adventure Parks around the UK with over 3 million visitors to date.
  • partnering in the UK to launch the number one music brand for kids KidzBop outside the US for the first time. Achieved over 10 top ten albums and will tour UK in 2024.
  • achieving 20x views and 50x revenue growth when leading ITV’s UK YouTube channels for 5 years.
  • establishing a post midnight commercial teleshopping window on ITV1 for 3 hours daily and overseeing the partners including TV shopping, play along games and interactive dating.